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Performance Tracking

To enable performance tracking for campaigns (website visits, user engagements, purchases...) you must install the Catalytics tracking code on your website.

Copy the Tracking Script

Access the Catalytics tracking code by clicking "TRACKING" in the left menu. Allow a couple of seconds for the script to load completely, then click "COPY".

Install Using Google Tag Manager

Tag managers are code containers that allow users to place multiple tracking codes on a website without editing the website code itself. Tracking codes (sometimes called "scripts" or "pixels") can be added to a container from the tag manager UI and will be then be loaded into the website based on "firing rules" or "triggers" that you define.

  1. Log into tag manager and select your account
  2. Click 'Tags' in the left navigation
  3. Click 'New' at the top right of the center section
  4. Name your tag 'catalytics.js' (or any other name you choose)
  5. When the menu appears to choose a tag type, choose 'Custom HTML'
  6. Paste your snippet in the window (make sure you have maintained the tags that bookend the code)
  7. Scroll down to 'Triggering' and click on the panel
  8. Click the + icon at the top right to create a new trigger
  9. Name your trigger Window Loaded.
  10. Click the 'Trigger Configuration' menu then look for 'Window Loaded' in the menu and select it
  11. Click 'Save' to return to your tag
  12. Click save again on your tag to exit the configuration. Note that your tag is NOT YET published.
  13. You should now be back to your list of tags. Click 'Submit' at the top right. This will publish your new tag to your website.
  14. Name the version 'catalytics.js 1.0' and include any description you would like
  15. Click 'Publish'

The tracking code is now live. Once your campaigns are live, you should begin seeing conversion data.

If you have not yet set up tag manager on your website, instructions are available here