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Video Ad Creative Specifications

To serve on the Catalytics platform and other third-party platforms, all video creatives must adhere to the guidelines and specifications listed here, our creative standards, and any other guidelines that may apply.

Adhere to these general specifications when creating video creatives:

  • The file size limit is 1 GB for hosted video creatives.
  • The recommended minimum bit rate is 2500kbps.
  • The recommended minimum video dimensions are 1280px x 720px.
  • The video creative must be created using one of the following file types: 3G2 (3GPP2), 3GP (3GPP), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4V, MKV, MOV, M4P, MPE, MPEG, MPEG-2 (MP2), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, TS, VOB, WebM, and Windows Media Video (WMV).
  • VAST version 2.0 and higher is supported.

Specifications for Hosted Video Creatives​

Adhere to these specifications when creating hosted video creatives:

Size (px) Bit Rate (kbps) 2160 30000 1280 8000 1080 7000 720 2500, 2000, 1700, 1100, and 600 432 1700, 1500, 1000, and 500 Guidelines and Specifications for Third-Party Video Creatives Adhere to these guidelines and specifications when creating video creatives that will be trafficked through a third-party ad server: External VAST ad servers must submit content to our VAST Check functionality before it can be saved. There are no size or format restrictions on video creatives served by external ad servers. If serving VAST video creatives on Google inventory, their duration should be a maximum of 15 or 30 seconds. If you want to serve video creatives over 15 seconds in duration, we recommend that your creative contain the skippable element. Make sure that the video creatives included in your VAST document are transcoded using the FLV, MP4, and WebM file types. Multiple bitrates should be provided for in-stream video creatives that have been transcoded using the FLV, MP4, and WebM file types. The following bitrates are recommended: 500kbps (optimized for mobile devices on cellular connection and required by many mobile SSPs) 1200kbps 2500kbps (optimized for high speed connections) Use secure tags in all cases. If you are trafficking VPAID creatives, make sure to properly secure every referenced file.

Creative designers can reference the following guides when creating new HTML5 creatives:

Ad traffickers can reference the following guides for integrating HTML5 creatives, which have been created in Google Web Designer and Adobe Edge, into websites efficiently: