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HTML5 Creative Guidelines and Specifications

  • All hosted HTML5 creatives must be uploaded in a single zip file.
  • The zip file must contain an index.html file that resides at the root of the zip file and not in a subfolder.
  • The index.html file should be a complete and valid HTML document that includes the <html>, <head>, and <body> entities.
  • The clickTag parameter must be referenced in the URL of all HTML5 creatives.

Note: The clickTag parameter ensures that:

  • clicks are tracked properly when the creative is served.
  • the corresponding landing page can be opened when the creative is clicked.

clickTag Implementation​

  1. Add the ad network HTML5 library in the <head> section of the index.html file:
<script type="text/javascript" src="https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js"></script>​
  1. Add the .getClickTag function to a clickable element (preferably the entire ad):
<body>​
<a href="javascript:void(0)" onClick="window.open(APPNEXUS.getClickTag(), '_blank');">
​
<!-- Banner markup/html goes here -->
​
</a>​
</body>​

References​

Creative designers can reference the following guides when creating new HTML5 creatives:

Ad traffickers can reference the following guides for integrating HTML5 creatives, which have been created in Google Web Designer and Adobe Edge, into websites efficiently: