Native Creative Asset Specifications
Managed service customers have access to native ad placements on thousands of publisher partners. (Native advertising is not yet available to self-service customers.) Please contact your account representative to discuss available publishers, formats, and specifications.
At a minimum, most native placements require the following:
- Title: The headline that will appear when the creative is rendered (25 character max)
- Body Text: Usually a short description of a product, offer, or service (90 character max)
- Call-to-Action: Typically the text to be displayed on a button or link (15 character max)
- Display URL: The URL displayed to the user to signal the destination of a click
- Image: The image associated with the ad, often displayed as a thumbnail. Size and max file weight vary by publisher. Google's recommended sizes are either 1200x627 or 600x600 (width x height, in pixels)